What Is SEO And How Does It Work?

You’re here probably because you want to learn about SEO and how it works. At Limitless Digital Media, we work with businesses who know little to nothing about SEO. We take our time to demystify the concept by explaining exactly how SEO works, why it’s important, and how they can leverage their knowledge of search engine optimization to grow their businesses.

The truth is, SEO can feel a little overwhelming, especially if you’re just getting started. But you don’t have to fret. In this post, you will learn what SEO is and how it works..

What Is SEO?

SEO is an acronym that stands for Search Engine Optimization. It is a digital marketing strategy focused on improving or optimizing a website to generate free, organic and quality traffic on search engines like Google, Bing and Yahoo. SEO involves making certain changes to your website design and content to make your site crawlable by search bots.

How Does SEO Work?

With billions of searches conducted on Google daily, the search engine wants to make sure that only the best results are delivered to their users. This means that Google is concerned more about how valuable and relevant your content is to search queries.

But how does Google determine if a page is relevant to its users?

Once your website is set up, Google crawls each page and URL on your website with the help of a web crawler also known as Google bot. After crawling, the Google bot stores the information for the search engine to index. During this process, Google tries to understand what each of your pages is about, the services or products you offer and other relevant information about your website.

In addition, Google scans your site to understand its structure and whether it is easy to navigate. That said, it’s important you design your website in such a way that each page can be easily accessible by searchers.

What Can You Do To Improve Your Website For SEO?

You can improve your site using a number of tactics which are broadly categorized into these two buckets:

  • On-page SEO
  • Off-page SEO

On-page SEO refers to all of the strategies that you implement directly on your website to improve your ranking and drive more quality traffic to your website. These strategies include:

  • Creation of valuable content that aligns with search intent
  • Content optimization, which includes appropriate use of internal linking, title tag, meta data, sub headings and image name and alt tags.
  • Fast site’s load speed
  • Use of descriptive URLs

Off-page SEO, on the other hand, is concerned with strategies that happen off your website. The off-page factors that impact your website include trust, backlinks (links from other websites to your site) and social signals such as likes, comments and traffic from social media platforms like Facebook, Instagram, and Twitter.

Want to learn more about SEO?

With hundreds of ranking factors used in Google’s algorithm to rank websites, there are a lot of things to consider to optimize a website. At Limitless Digital Media, we’re happy to help businesses solve their digital marketing problems by implementing advanced and safe SEO strategies that improve rankings, increase traffic and generate sales.

Send Us a message to get started.

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